This research aim to to know the consumer perception with analysis hotchpotch of marketing Indomaret branch the Jl. Imam Bonjol Tebing Tinggi Field consisted of  the Product (product), Price (price), Place (place), and Promotion (promotion), and also to get the empirical evidence of consumer perception to strategy of marketing hotchpotch at restaurant Indomaret Branch The Jl. Imam Bonjol Tebing Tinggi Field. Research Method used is descriptive analysis and mean calculate the (mean score). As reference sum up the population taken away from  a consumer amount paying a visit during September month come up with the November 2009,  so that obtained by amount sample as much 100 responder, with the method of withdrawal sample that is consumer which is visiting Indomaret which incidentally meet used by responder. To test the validity and reliability used an application program of computer SPSS 18.0 for Windows.Result of research obtained  that product variable with the indicator of product quality represent the single indicator owning consumer perception " Very Whether" namely equal to 4,31, while other indicator only own the consumer perception which is " Whether". Product Variable own the best consumer perception compared to [by] a price variable, place, and promotion. Consumer perception to strategy of hotchpotch of marketing of  Indomaret Jl. Imam Bonjol Tebing Tinggi Field pertained by a goodness and positive

Published: 2022-08-20